I have spoken many times about the genius of 95 Share Marketing, and their class, Seeing is Believing. The man behind the curtain, so to speak, is Scott Fanning. I didn’t meet Scott when we were working the same circuit. I always ran into his boss, Don Kitzmiller. It was his job to run interference for Scott and let his creative genius flow. I saw Don at every meeting. The first time I met his wife, Linda, he introduced me as the guy he sees more than her. Early in the development of our company, and its marketing campaign, Don said he liked what we were doing. That was high praise from the senior VP of Midmark, at the time.
I met Scott for the first time at his class, nearly fourteen years ago. Of the unplanned things I learned, one was that snow can actually go sideways for 24 hours, in Chicago. A Floridian doesn’t really grasp the whole blizzard thing. Of the planned portion, I learned about Owning the Relationship, Get the Best Story, Pound the Beaches, Imperial Guard, and more. To learn what that all means, you will need to go take the class. I know when I walked out of the class, I felt like I was related to Scott. What I was doing was correct, I just wasn’t doing it on a big enough scale. So because of what I learned and then applied, we got noticed.
I had the great pleasure of recently attending Scott’s daughter’s wedding in Naples, Florida. The location was beautiful, the bride, naturally, was beautiful, and I got to spend a great deal of quality time with Scott and his brother Craig. To say that Scott gets my creative juices flowing would be an understatement. Two years ago, Scott and Don were inducted into the MDSI Hall of Fame, this coming year, I am being inducted into this very exclusive club. In reality, Scott is being re-inducted, because the fact that I am getting this award is as much about Scott as it is about me.
The above photo is of Scott and yours truly enjoying, a toast to continued success.
Cheers,
J. Robert Saron
President
