I have spoken on numerous occasions of the wonderful learning experience of the 95 Share Marketing class “Seeing is Believing”. I try not to give away any of the secrets or stops and always refer to it as, a "field trip around Chicago." On each stop you see something, and there is a message. The end result is, the experience is permanently etched into your brain.
One of the stops is at the Chicago Board of Trade. There are two lessons here:
- Be noticed and
- Put a time limit to increase intensity.
The coats that everyone wears, at the Chicago Board of Trade, are loud and obnoxious; and that is the plan. While they want to get rid of their wheat futures, or whatever, the clock is ticking away. They want to get noticed and get rid of their inventory. When the end of the day comes and the clock hits that final second, it is done. Wonderful enthusiasm, excitement and a perfect message.
Unfortunately, computers are making traders go away. Not 95 Share, because they are always honing their skill and their message; but the boards of trade, using individuals instead of a computer, really doesn’t make any sense to me. The linked article, from the Wall Street Journal, details the closing of the ICE and the Chicago exchange is only a matter of time.
Read the full WSJ article here.
J. Robert Saron
President
Bovie Medical Corporation
