Bovie Medical Insights

I gave some travel tips based on my years on the road and then followed that up with the results of a really bad travel day.  On July 2nd the Wall Street Journal had an article on 10 travel tips from the pros, which I thought was worth sharing…enjoy and safe travels!

I recently discussed the Cook Medical decision of how they are handling the added expense of the 2.3 percent device tax.  The Wall Street Journal on July 2nd had an article, Small Firms See Pain in Health Law written by Louise Radnofsky,  from another angle regarding the health care law and its effect on small business. The link to the article is below:

I read an article in the Wall Street Journal on July 18th that got me thinking about opportunities. The article which is attached is about Nokia who seven years before Apple came out with the iPhone or the iPad, had both out of their R&D department. But unfortunately for Nokia, and good for Apple, they didn’t benefit from their work.

This got me thinking about Bovie® which we bought from Maxxim Medical in May of 1998. We later changed our company name to Bovie Medical Corporation. Prior to the acquisition of Bovie, Aaron Medical was making smaller office based electrosurgical equipment. We wanted to grow that business and expand into the larger generators found in the hospital arena. Bovie® a registered trademark of Bovie Medical Corporation was the Kleenex® (a registered trademark of Kimberly-Clark Worldwide, Inc.) name for this type of equipment in the operating room. This came about by William T. Bovie inventing electrosurgery in 1926. Bovie became the name and the market leader, but they failed to innovate over time and the Bovie brand got sold twice before we acquired it. Unfortunately, the prior two purchasers failed to do the R&D necessary to keep the lead over other competitors. I guess the good news about that is that we would not be able to afford the acquisition if they had done it right to begin with. So today, while Bovie is the market leader from the physician office to the surgery center, we are way behind in the hospital arena.

Might we be getting a second opportunity to retake the lead with J-Plasma? Our early results at our beta sites indicate some obvious advantages when using the J-Plasma technology verses electrosurgery and laser. We have a ways to go yet, but we sure are encouraged by the direction we are headed.

That didn't take long. One day after we publish the calorie tax and the online tax the Wall Street Journal has the cover story written by Monica Langley, Tax Break Nears End For Online Shoppers as their lead story. My only question now is, when are they going to discuss my calorie tax?