If you follow the history of Bovie Medical Corporation and William T. Bovie you learn about the wonderful invention of electrosurgery. If you follow Aaron Medical, which today is part of Bovie Medical Corporation, there is an interesting business lesson. The name Aaron Medical came from a board meeting where we changed our name from Key Technologies at the time to be ahead of Concept, Inc. in the directory. We took my last name, Saron and changed the first letter to an "A" and presto you have the first name on any product listing we were on, but that is not the lesson.
Bovie Medical Insights
0 Comments Click here to read/write comments
Topics: Bovie Medical, Rob Saron: Living an MBA Class, Electrosurgery and Cautery






