Americans are feeling increasing pressure to look youthful and vital at all times. Both men and women are becoming more interested in, and amenable towards, cosmetic products and procedures that will give them fresh and youthful appearing skin.
In 2009, researchers from Boston University School of Medicine and the Laser and Skin Cancer Center of Indiana discovered that there has been a dramatic increase in the number of dermatological skin treatments requested by patients since 2000. They found that both cosmetic and non-cosmetic surgical procedures are becoming increasingly common and anticipated a range of skin care treatments, including minimally invasive cosmetic procedures, laser procedures, and cosmetic procedures would become more prevalent in the coming years.
There is no reason to suspect that these researchers' findings have been mooted by age. Given that sales of premium skin care products grew by ten percent in 2012 and eight percent in 2013 and that spending on anti-aging products will likely reach $291.9 billion by 2015, it is more likely that their findings were right on target.
Americans are demanding more and better skin treatments. And it is likely that they will begin turning to their trusted family practice physicians for counsel on these treatments. They will want to have them administered in a comfortable environment by medical practitioners they can trust.
Family care physicians looking to address the skin care needs of their patients will need to be able to accommodate a diversity of consumer demands. Patients are, as always, worried about wrinkles. Those are the most obvious signal of aging. But patients have developed other concerns as well. Patients want treatments to address age spots, hyperpigmentation, dry skin, uneven skin tones, warts, pigment discolorations, and under-eye circles.
Luckily for family practice physicians looking to accommodate their patients' demands, there is a whole range of new skin solutions available on the market.
Developed by the Bovie Medical Corporation, one of the global leaders in electrosurgery, the Derm 101 and Derm 102 are inexpensive high-frequency skin desiccators that allow physicians to easily perform minor skin procedures in their offices. These 10-watt desiccators are ideal for removing skin tags, benign lesions, and premalignant lesions from a patient's skin. They are uniquely-suited to family practice settings.
While many desiccators on the market use up to 40-watts of power, these smaller and more portable units—both of which come equipped with a universal power supply, allowing them to be plugged in and used with ease—are significantly more economical than their more powerful competitors. They can do almost everything their bulkier and more expensive peers can, but for a fraction of the cost.
Similarly, Bovie has developed a cryotherapy device specifically designed to help family care physicians meet the demands of patients looking to have their unsightly warts removed. This device, called Freezpoint, destroys skin tissue by freezing the cellular fluid. While most devices currently in use can only reach -55 degrees Celsius, Freezpoint can reach -89 degrees Celsius, ensuring the destruction of any wart tissue it is used to target. The Freezpoint device does this without causing significant pain to patients, or imposing high-costs. It is ideally suited for family practice physicians looking to help their patients remove their most troublesome and tenacious skin blemishes.
While American consumers are increasingly looking for medical solutions to address their cosmetic concerns, medical technology providers like Bovie Medical are offering new devices to meet their demands. Family practice physicians hoping to capitalize on the growth of the skin care treatment market should consider incorporating Bovie's revolutionary technologies into their practices.
Call us at 1-800-537-2790 for additional information on the innovative devices.
