Myth Number 1: The US has the biggest healthcare exhibits
Our President, Rob Saron, was in Dubai the last week of January with Tom Craig, our International Sales Manager, for the largest healthcare exhibit in the Middle East, Arab Health. How big you ask? Well, not nearly as large as Medica, the world's largest meeting, in Germany; but larger than the largest meeting held in the USA. This was our third year in a row, and it was obvious we were starting to get some traction.
Myth Number 2: There is no particular advantage to international sales efforts
Bovie Medical is paying extra attention to its export opportunities for two really good reasons. Number one, there is no excise tax due on export sales. This allows us to offset the losses due to the 2.3% Medical Device tax and keep our prices down on domestic sales. Number two, the state of Florida, through Enterprise Florida, is helping with funds to help defray show costs for new markets. Thank you, Governor Scott! Consequently, we have added two shows, Hospitalar in São Paulo, Brazil and a Medica type meeting in Singapore. International sales represent approximately 20% of our sales currently. Growing that business is a very logical step for Bovie as a company.
Myth Number 3: The middle east is all full of desert and danger
Dubai really is an amazing place. Think Wizard of Oz. The tallest building in the world is there. How tall? More than twice the height of the Empire State Building tall. Yes, their tall buildings are tall, really tall!
But I think the most often asked question I get is, how safe is it? They scan your luggage coming into the country. They do a bomb search the first day of the show when the Sheik is coming for a visit. Now I know they are really only concerned about the Sheik, but this place is safe...really safe.
Which makes me think of how safe our Aaron electrosurgical units are, like the Aaron 1250, 2250 and 3250. Bovie incorporates automatic safety features into these units like self-test circuits, audible tones, discrete outputs, isolated circuitry, and Bovie NEM™ (neutral electrode monitoring). In addition, all of the Aaron ESUs constantly monitor every aspect of the electrical output. At the sign of any problem, the machine instantly disables the output and displays the appropriate error code on the display.
These ESUs may not be BIG, REALLY BIG; or TALL, REALLY TALL; but they are SAFE, REALLY SAFE.
Image courtesy of: angusfrasermktg/ Pixabay.com
