MEDICA...It still amazes me, even after twenty years!
The first time you see MEDICA in Dusseldorf Germany, one is a little taken aback. In the USA we have larger exhibit halls in pure square footage for a single building, but we certainly don't have 17 exhibit halls attached on one property like they do.
The first morning, as you enter the show from the train, you see thousands of people streaming in. For the most part they are the people working the booth. The show draws approximately 135,000 people each November. I expected to see a drop-off this year with all the issues in the world. But if there were less people, it's certainly not obvious.
The consensus from our group was that this was Bovie Medical's best Medica. Peter Smith, our EU representative thought so, as did our VP Sales and Marketing Janis Dezso. Possibly it was the fact that Tom Craig our VP International had many pre-set meeting, but people came from everywhere. The last one I witnessed was from Peru...not exactly from the neighborhood.
The show has grown over the years. But whether it is the first time i saw it, or the last time. It is just hard to believe that there can be a medical show that is more than twice the size of the largest US show. Tom has a great deal to follow up on!
J. Robert Saron
President
