There are a number of challenges surgery centers face; here are our top four:
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Consolidation: One of the biggest problems for surgery centers is this downward race towards consolidation. Everyone is having to do more with less; from skilled surgery nurses to electrosurgery accessories. Surgery centers are now going to have to be able to roll with the punches and reach the same level of skill and care with less resources.
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Collaboration: Because hospitals are also feeling the squeeze many hospitals and surgery centers have chosen the tenuous road of autonomous partnership. Because the hospitals and the surgery centers are coming together this is creating a ripple effect in the marketplace and many of the smaller surgery centers who opt out of the partnership could be eliminated. As well the larger, more bloated hospitals will also be forced to potentially shut down unless they embrace the opportunity with this collaboration and employ it.
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Patient Information: Like it or loath it; people come equipped to their interactions with retailers now more than ever. Even though you may be a surgery center; that doesn’t make you any different from an electrosurgery accessories dealer, dentist, car salesman, or toy teddy bear maker. You need to engage your customers and persuade them why they should be doing business with you. Surgery centers who do this will continue to survive and thrive.
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Regulation: It’s no surprise that the increased regulation which many doctors, surgery centers, and others are facing is creating a real squeeze in the actual marketplace. While the absent surgery centers may just sit on their laurels and wait to get caught doing things the old way, newer, nimbler, ready-to-survive surgery centers will implement these new guidelines and make sure to follow every rule, fill out every form, and dot every “i.” For their survival there really is no other way.
Of course there are other challenges facing surgery centers but these are four of the bigger ones. We'd like to know what you think:
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What do you think is the biggest challenge?
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What factors would you add to this list?
Feel free to contact us or leave your comments below!
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