The cost of healthcare continues to rise at a rate that outpaces the United States GDP, and the industry is tasked with developing strategies that will stem the tide. Medical Equipment companies seek to trim their costs by increasing efficiency, reducing waste, and with technical innovation. Another approach is to form a collaborative partnership with medical distribution.
Medical distributors can provide two significant advantages to medical equipment companies: economies of scale and entree into new markets. Economies of scale can significantly reduce the cost of doing business; the medical equipment company will save money on the sales and delivery process while concentrating on what it does best, manufacture quality equipment and the accessories that go along with them. The distributor also provides access into new markets, enabling the medical equipment company to gain market share, increase revenue and strengthen their position within the industry.
Selecting the right distributor for your products is vital to a successful partnership. The company must have a strong reputation for selling only the highest quality medical products and providing superior customer service; they are representing you and are the face of your company in the field, and will influence customer opinion of you and your medical equipment. When your business is electrosurgical equipment and accessories, your medical distributor needs to possess the requisite knowledge of electrosurgery, its equipment and accessories in order to accurately and confidently explain the benefits of your products. If a representative needs help they have several options. If it is base education or a refresher course, they can log onto EOL (education on line) at MDSI.org, go to our website at boviemed.com, call one of our region managers or our 50 independent representatives.
Electrosurgery is now performed in over 80% of all operations. Its benefits have proven to be significant: electrosurgery uses cauterization and fulguration to cause instant coagulation or evaporation of fluids at the surgical site and is a good way to minimizing blood loss. A blended cut is an underused mode of cut which does an excellent job at minimizing blood loss.
Visit boviemed.com to learn more about electrosurgery. With the surgery moving out of the traditional operating room and into ASC's and physician's offices, the demand for electrosurgical equipment and accessories is increasing.
To gain the maximum benefits from the collaborative partnership, your medical distributor must possess a large customer network and sufficient resources to put your electrosurgical equipment into the hands of healthcare professionals with speed and efficiency. As a medical equipment manufacturer, you are committed to helping medical professionals provide high quality healthcare to their patients. Your distributor can be invaluable in facilitating that objective; providing an expanded customer base, lowered sales costs, and increased revenue opportunities for both the distributor and you. Bovie Medical Corporation has a registered trademark of Dedicated to Distribution®, it is how we have built our business.
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Photo courtesy of Sura Nualpradid
