As 2012 approaches, the team here at Bovie Medical Corporation is excited about the opportunities ahead of us and no one is more excited than I am. I have watched our company grow over the years and can’t remember a time where I felt this much excitement about what is in front of us. Our best story in 2011 was the Medical Illumination International Agreement and the MI-1000 light. These new products have energized and excited our sales team. We have high expectations for this product line as we enter 2012. In addition, we are excited about the expected launch in early April of the MI-500 – a LED light specific for the physician’s office. It is guaranteed to be a big seller. We expect to release a larger LED Surgery light later in the year. We will be a major source for LED lighting through distribution in 2012.
The electrosurgery arena is also expected to provide us with some exciting new opportunities. Our goal is to release J-Plasma to our beta sites the first quarter of 2012 – of course this is dependent largely on FDA approval (see my soon to be released blog titled – The Challenges of a Medical Manufacturing Organization Leader). Our team worked extensively on our submission and we are confident the result will be positive. We have two new Super Sharp coated needles SS01T and SS02T set for release the first quarter that compete directly with the market leader. In addition, we have a new 4MHz generator that is pending FDA approval for the physician office market and is sure to be a hit with our sales team, distributors, and end-user customers. This is also dependent on the FDA, but once again we are pretty comfortable with the facts as they are. We also expect to introduce a full line of bendable 1/16” electrodes at the same time. We should have a sterile drape A910ST to compete with our competitor in the dermatology market. This product is a direct conversion with surprising volume. Lastly, laparoscopic electrodes in both coated and stainless versions should roll out second quarter as well.
In early January we will be adding a powered mobile surgery table along with anesthesia equipment to our line. Both of these products are bigger ticket items than we have sold in the past and give our sales force more to sell on each call. Our sales team will get to see touch and learn about these products at our sales meetings at the end of January.
In closing, let me say hitting the dates and timelines listed above are dependent on many factors, some of which are simply out of our control. However, our team is dedicated to the success of the organization and doing everything within our power to make it happen.
J. Robert Saron
President, Bovie Medical Corporation
Photo courtesy of dream designs
